The higher education decision-making process has changed and content is now the best way for schools to start conversations and engage prospective students.

However, creating content that performs is not easy, especially for resource-constrained higher ed institutions. Learn how to work smarter not harder, as our resident in-house experts in content marketing teach you the tricks of the trade.

Join this webcast and you'll learn:

• Why content marketing is so critical to reach today's prospects
• What types of content are most compelling for the LinkedIn mindset
• Best practices for optimizing your content for the LinkedIn feed
• How to get started with Sponsored Updates on LinkedIn