In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organization’s differentiating factor. And that’s where the LinkedIn Publishing Platform comes in.

In this webcast, Influence & Co.’s co-founder, John Hall and LinkedIn’s very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.

Join this webcast to:

• Master publishing and distributing content on LinkedIn
• Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
• Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
• Hear first hand their experiences, networking advice, and how Influence & Co.’s marketing team utilizes the LinkedIn Publishing Platform