94% of B2B marketers say LinkedIn is the social network they use most to distribute content. With more of your peers publishing on LinkedIn than ever before, we've got more data on what works and what doesn't.

This short webcast will show you how to optimize your content for success on the world’s only professional feed.

Your invited to join LinkedIn's own, Andrew Kaplan, Cassandra Clark and Alexandra Rynne as they reveal their top tips for getting the most out of your Sponsored Updates campaigns, including:

• How to engage a target audience of your prospects with LinkedIn Sponsored Updates
• How to test your content marketing to improve performance
• How to use strong visuals and smart copy to build customer relationships