Webcast On-Demand:
Rethink Financial Thought Leadership: How to Crack the
Activation Code

Master Financial Thought Leadership

The volume of Thought Leadership has increased 5-fold in the last ten years. Yet only 20% of firms rate their thought leadership as highly effective.

Despite increased content budgets, Financial Services firms frequently struggle to justify the ROI of their Thought Leadership beyond PR column-inches and web traffic.

The challenge is often not a lack of budget or internal effort. Rather it is the lack of time and attention for increasingly time-starved audiences.

Join our webcast to hear from a panel of financial marketers and content experts on how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action;

  • Which media channels and formats are the most effective?
  • How to generate high value conversations in the front line
  • The importance of interactivity

Featured Speakers

  • Caspian Woods
    Caspian Woods
    Consultant Content Strategist,
    Editions Financial
  • Karen Schneider
    Karen Schneider
    Global Marketing Director,
  • Jessica Sheehan
    Jessica Sheehan
    Vice President,
    Head of Social Media
    JP Morgan Chase & Co.
  • Monica Woodley
    Monica Woodley
    Editorial Director,
    Thought Leadership, EMEA
    The Economist