Rethink Your B2B Buyer's Journey
The buyer’s journey has been transformed. In fact, Forrester Research estimates that as much as 90 percent of the buyer’s journey has occurred before a prospect reaches out to a sales team. So how can marketers take advantage of these changes?
Join Michael Brenner, CEO of the Marketing Insider Group, and Sean Callahan, Senior Manager of Content Marketing at LinkedIn, for our latest webcast, “Rethink Your B2B Buyer’s Journey.” This webcast will dissect LinkedIn’s latest comprehensive research on the buyer’s journey and share approaches for how marketers can adapt to this new customer-centric world.
You’ll come away from this webcast knowing:
- Why marketers must reach influencers throughout an organization, not just decision makers
- Why buyers crave knowledge and education from their vendors
- Simple ways you can change your marketing to leverage the transformed buyer’s journey