Ever wonder what late night TV would look like with a B2B marketing spin? Wonder no more as LinkedIn Marketing Solutions content marketing leader Jason Miller hosts the first ever LIVE video webcast from the official LinkedIn studio. Get ready for a virtual insights-a-palooza as Jason welcomes three top B2B marketing experts to discuss the hottest topics on the minds of B2B marketers.
Special guests on The Sophisticated Marketer LIVE include:
- Lauren Goldstein – VP of Strategy and Partnerships at Babcock & Jenkins
- Russ Glass – Head of Product at LinkedIn
- Justin Gray – CEO of LeadMD
Tune in as they take on the biggest questions facing B2B marketers:
- What comes first, content or ROI? How do you know it’s paying off?
- Good marketing begins with good data – but what if you don’t have it?
- With 3,874 marketing technology solutions on a single slide – where does a marketer begin? And what are the best in class organizations doing?
- What’s marketing got to do with Account Based Marketing?
- When marketing and sales are aligned – who’s celebrating?
- Does brand drive demand or is it the other way around?