According to Seth Godin, “Content Marketing is the only marketing left.” But what does that really mean? How can an effective content marketing strategy drive your overall business forward—regardless of your role in the marketing ecosystem?

During this webcast, we'll explore:

• A framework for building and implementing a successful content marketing strategy
• Best practices for leveraging LinkedIn
• Tips on how to set yourself up for ongoing success

We’ll discuss real examples of best-in-class content marketing approaches and review specific ways you can become a world class content marketer on LinkedIn.