Mastering the art—and science—of targeting is the key to finding your audience on LinkedIn. And who better to walk you through the latest targeting tricks and tips for Sponsored Content than LinkedIn’s own content experts.

In this customers-only session, they’ll take you beyond the basics to explore targeting essentials, best practices, and hidden hacks including how to:

• Identify your audience
• Build buyer personas
• Leverage the latest account-based marketing tactics
• Optimize your creative