If you’re like most B2B marketers today, you likely recognize Account-Based Marketing (ABM) as an important element of your effective go-to-market strategy.

However, ABM is just gaining ground within many organizations. And marketers are looking for guidance and best practices to launch and scale an ABM strategy.

Join us to find out how modern marketers can:

• Align with Sales on targeting, content and ABM specific metrics
• Adopt the ABM tactics real marketers are implementing today
• Understand the technology that will fuel your ABM strategy