Using LinkedIn's Ad Targeting

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices.

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About this course

This course can help you better understand how LinkedIn Targeting works and how to get the most out of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.

Curriculum45-60 minutes

  • Pre-Course Self-Assessment (Optional)
  • Introduction to LinkedIn Targeting
  • Why LinkedIn Targeting?
  • Audience Targeting Driven by a Members’ Profile
  • Match Your Targeting to Your Marketing Objectives
  • Knowledge Check
  • How LinkedIn Targeting Works
  • Two Ways to Target on LinkedIn
  • When to Use AND-OR Targeting
  • How to Target by Audience Attributes
  • Knowledge Check
  • Matched Audiences
  • How to Create LinkedIn Matched Audiences
  • Retargeting
  • Contact Targeting
  • Company Targeting
  • Audience Expansion
  • Knowledge Check
  • Optimizing your Targeting Strategy
  • Data Integrations with LinkedIn Marketing Partners
  • View your Forecasted Results
  • Targeting Best Practices
  • Knowledge Check
  • Course Review

    By advertising on Linkedin, you are getting your message in front of the right person when they are most engaged, and you can reach a professional network of more than 706+ M by leveraging accurate member-provided data at scale

    By utilizing LinkedIn’s rich professional data as well as your own data with Matched Audiences, you’re better equipped to connect with those who matter most to your business.

    Like all digital marketing, finding your sweet spot on linkedin takes experimentation. You’ll need to test and optimize overtime to find success.

  • Course Review
  • Congratulations!

About this course

This course can help you better understand how LinkedIn Targeting works and how to get the most out of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.

Curriculum45-60 minutes

  • Pre-Course Self-Assessment (Optional)
  • Introduction to LinkedIn Targeting
  • Why LinkedIn Targeting?
  • Audience Targeting Driven by a Members’ Profile
  • Match Your Targeting to Your Marketing Objectives
  • Knowledge Check
  • How LinkedIn Targeting Works
  • Two Ways to Target on LinkedIn
  • When to Use AND-OR Targeting
  • How to Target by Audience Attributes
  • Knowledge Check
  • Matched Audiences
  • How to Create LinkedIn Matched Audiences
  • Retargeting
  • Contact Targeting
  • Company Targeting
  • Audience Expansion
  • Knowledge Check
  • Optimizing your Targeting Strategy
  • Data Integrations with LinkedIn Marketing Partners
  • View your Forecasted Results
  • Targeting Best Practices
  • Knowledge Check
  • Course Review

    By advertising on Linkedin, you are getting your message in front of the right person when they are most engaged, and you can reach a professional network of more than 706+ M by leveraging accurate member-provided data at scale

    By utilizing LinkedIn’s rich professional data as well as your own data with Matched Audiences, you’re better equipped to connect with those who matter most to your business.

    Like all digital marketing, finding your sweet spot on linkedin takes experimentation. You’ll need to test and optimize overtime to find success.

  • Course Review
  • Congratulations!