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Pre-Course Self-Assessment (Optional)
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Why Advertise on LinkedIn?
To understand how best to advertise on LinkedIn, it’s important to start with why. In this section, we’ll introduce the LinkedIn audience and environment and the reasons why marketers make LinkedIn a part of their advertising strategy.
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Why Do Marketers Love LinkedIn?
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Getting Started
Before you create your first campaign, you’ll need to lay a little groundwork. In this section, you will:
- Create a LinkedIn Page
- Create a Campaign Manager account
- Plan your creative
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How to Set Up Your LinkedIn Page
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Boosting from Your LinkedIn Page
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Planning Your Advertising Campaign Strategy
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How to Get Started with Campaign Manager
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Knowledge Check
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Creating Your First Ad Campaign
You’re ready to start reaching your most valued professional audience on LinkedIn. In this section we’ll get practical on how to run the most effective campaign. You will learn:
- How to choose an objective and define your audience
- Which ad format best fits your objective
- How to set a budget and optimize your bids
- What metrics to evaluate to optimize post launch
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Choose an Objective
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Choose the Right Audience
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Choose Your Ad Format
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Set Your Budget and Schedule
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Create Your Ads
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Launch and Optimize
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Walk Through Campaign Creation
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Knowledge Check
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Reporting
Once your campaign is launched, the real work begins: Monitoring and measuring performance to continually improve your results. In this section, you will learn:
- How reporting works in Campaign Manager
- How the LinkedIn Insight Tag enables more in-depth reporting
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Campaign Manager Reporting
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
This course will help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and meet your advertising goals.