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Pre-Course Self-Assessment (Optional)
- Why Advertise on LinkedIn?
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Why Do Marketers Love LinkedIn?
- Getting Started
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How to Set Up Your LinkedIn Page
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Boosting from Your LinkedIn Page
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Planning Your Advertising Campaign Strategy
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How to Get Started with Campaign Manager
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Knowledge Check
- Creating Your First Ad Campaign
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Choose an Objective
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Choose the Right Audience
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Choose Your Ad Format
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Set Your Budget and Schedule
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Create Your Ads
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Launch and Optimize
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Walk Through Campaign Creation
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Knowledge Check
- Reporting
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Campaign Manager Reporting
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
This course will help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and meet your advertising goals.