eMarketer is a trusted destination for research-backed trends that inform and inspire marketers around the globe. 

In their most recent report, the team at eMarketer looks at why so many marketing and sales professionals use LinkedIn to fuel their organic, paid and sales strategies, and how they’re using the platform to engage professionals in a meaningful way. 

LinkedIn has partnered with eMarketer to make this report available to you, our savvy marketing community. Access the report now to uncover:

  • Why marketers in North America are prioritizing LinkedIn over other social platforms  in their organic strategies
  • How brands are driving industry breaking engagements rates with LinkedIn Live by showcasing new products or thought leadership
  • New LinkedIn product launches, like Objective-Based Advertising, that enable advertisers to select tools that will optimize against their goals

According to eMarketer: