New to advertising on LinkedIn? These three simple steps will set you up to get strong results.

1. Create a free Company Page

Company Pages are a free and easy way to establish your brand on LinkedIn. All you need to get started is a LinkedIn account and a verified email address (we’ll verify if you're eligible to create a page on your company's behalf).

Having a Company Page is required to run Sponsored Content and Sponsored InMail ads. Plus, posting high quality content will improve your bid auction results: the LinkedIn relevance score rewards marketers who regularly post content that earns lots of clicks, likes, comments, and shares.


2. Get to know LinkedIn's ad formats

Advertisers on LinkedIn can use Sponsored Content, Sponsored InMail, Text Ads, or a mix of all three. Here’s a brief description of each format:

Sponsored Content is native advertising that appears in the LinkedIn feed across desktop, mobile, and tablet.

Sponsored InMail delivers personalized, targeted LinkedIn messages that drive more conversions than email.

Text Ads are pay-per-click (PPC) or cost-per-impression (CPM) ads that appear across LinkedIn desktop. These ads feature a simple headline, description, and small image.

3. Create your Campaign Manager account

Campaign Manager is the all-in-one advertising platform on LinkedIn. You can set up ad accounts, run campaigns, and control your budget as soon as you sign in. All you need is a LinkedIn account and a credit card to get started.