There is. Meet the LinkedIn member.

Continue scrolling to explore our newest insights.

Greater purchase power

LinkedIn members are powerful consumers who are ready to spend.​

LinkedIn members are in-market

to purchase goods from more high-consideration product categories than audiences on other social platforms.

Earn 15% more

income to purchase more products.

and own 64% more

assets for long-term buying power.

Higher receptivity to ads

LinkedIn puts members in a more receptive mindset than when they are using other platforms.

LinkedIn members are 25% more likely to click on relevant ads

than users on other platforms.

Trust branded content on LinkedIn 51% more.

Value posts by brands on LinkedIn 31% more.

A more valuable impression

LinkedIn impressions are worth more to your brand than impressions on other platforms.

14% more in-market

to buy goods than audiences who visited another social platform.

Willing to spend 22% more money on the same products.

Meet the LinkedIn member personas

Dig deeper into the mindsets, behaviors, aspirations, and needs of our diverse membership.