/content/dam/me/business/en-us/marketing-solutions/cx/2021/images/banners/meet-the-member-dsk-1x
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Greater Purchase Power
 

LinkedIn members are powerful consumers who are ready to spend.​
 

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Higher Receptivity to Ads
 

LinkedIn puts members in a more receptive mindset than when they are using other platforms.

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A More Valuable Impression
 

LinkedIn impressions are worth more to your brand than impressions on other platforms.

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Meet the LinkedIn member personas

Dig deeper into the mindsets, behaviors, aspirations, and needs of diverse membership.

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bar graph illustration: 75% LinkedIn vs 60% other social platforms
bar graph illustration: 65% LinkedIn vs 43% other social platforms
bar graph illustration: 67% LinkedIn vs 51% other social platforms
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After visiting LinkedIn, the same audience is…

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Person checking his laptop in a coffee shop
The Pillars: balancing it all as the rock of their home and workplace
The Strivers, begging a journey of growth as boundless as their dreams take them.
The Fast-Trackers, achieving ambitious goals today to achieve even more tomorrow
The Movers, embracing a drive to learn and grow as the key to long-term happiness
The Journeyers, seeking adventures and experiences beyond the familiar day-to-day
The Goldens, relishing a life measured by family and friendships
The Stewards, leading a life of personal responsibility in service of the greater good