“To effectively market to small and mid-sized businesses, you need to be an expert in their unique needs and challenges. This understanding comes from building genuine connections between your brand and SMB customers with personalized messaging and experiences. Marketers cultivate these relationships and drive better business outcomes by continuously learning, experimenting, and optimizing their marketing efforts.”

“For Appnomix, LinkedIn is a revenue-generating tool, a business development tool and a marketing tool, but it’s also a tool that gives me a perspective on the market. I love getting information from brands on LinkedIn. I follow every brand I’m interested in, whether they’re competitive or complementary.”

“The people within SMBs who are most likely to use our product are those in the marketing, sales or customer success function, so we can recognize opportunities by looking at businesses that have just made their first sales or marketing hire. That’s often when they’re somewhere between six and 10 employees. Another key point is the moment when they raise Seed or Series A funding and they start ramping up growth. That’s when we want to position ourselves as the platform for their go-to-market.”

“It’s easy to see a big brand and assume it has always been a household name. But FedEx started as a small business, which is part of why the company is passionate about helping other small businesses scale and succeed. Growing businesses reach critical thresholds where balancing operational realities with rising customer expectations is essential. At these moments, adaptability is key."