Brand awareness guide
Get visibility and recognition by building and measuring your brand awareness.
Decide on your business objective and ad format
To create a marketing campaign, choose a goal for your needs - awareness, consideration, or conversion - in Campaign Manager, LinkedIn's self-serve as platform. Then, see which ad format(s) best support it.
Awareness
Brand awareness campaigns are impression-based, top-of-funnel campaigns ideal for brand building, expanding reach, and gaining followers.
Consideration
Consideration campaigns are great for nurturing a middle-of-funnel audience and can increase engagement, drive website traffic, and gain video views.
Conversion
Conversion campaigns are best for a botton-of-funnel audience and are designed to generate, capture, and convert high-quality leads.
