Reporting and Analytics for LinkedIn Ads

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.

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About this course

If you're struggling to make sense of your campaign results or wondering how to best base your marketing decisions on the metrics, then look no further. This course will help you identify key campaign metrics that align to your campaign objectives. It will also help you use LinkedIn’s reporting and analytics tools to optimize your campaigns and achieve higher ROI.

Before you begin this course, take the quick self-assessment to evaluate your current knowledge of LinkedIn’s reporting and analytics tools.​

Looking for a quick summary version? Skip to the course review for a 2-minute video. Then, come back to the course for more details as needed.

Curriculum40 minutes

  • Pre-Course Self-Assessment (Optional)
  • Reporting and Analytics Overview
  • Why Reporting and Analytics
  • Aligning Metrics to Objectives
  • Planning and Monitoring Campaigns
  • Knowledge Check
  • Navigating Reporting in Campaign Manager
  • Campaign Manager Reporting Dashboard
  • Choose the Right Filters
  • Set your Column Views
  • Knowledge Check
  • Visualizing and Analyzing Reports
  • Types of Demographic Insights
  • Audience Insights
  • Campaign Demographics
  • Check the Performance Chart
  • Download Reports
  • Knowledge Check
  • Conversion Tracking
  • Introduction to Conversion Tracking
  • Course review
  • Course Review
  • Congratulations!

About this course

If you're struggling to make sense of your campaign results or wondering how to best base your marketing decisions on the metrics, then look no further. This course will help you identify key campaign metrics that align to your campaign objectives. It will also help you use LinkedIn’s reporting and analytics tools to optimize your campaigns and achieve higher ROI.

Before you begin this course, take the quick self-assessment to evaluate your current knowledge of LinkedIn’s reporting and analytics tools.​

Looking for a quick summary version? Skip to the course review for a 2-minute video. Then, come back to the course for more details as needed.

Curriculum40 minutes

  • Pre-Course Self-Assessment (Optional)
  • Reporting and Analytics Overview
  • Why Reporting and Analytics
  • Aligning Metrics to Objectives
  • Planning and Monitoring Campaigns
  • Knowledge Check
  • Navigating Reporting in Campaign Manager
  • Campaign Manager Reporting Dashboard
  • Choose the Right Filters
  • Set your Column Views
  • Knowledge Check
  • Visualizing and Analyzing Reports
  • Types of Demographic Insights
  • Audience Insights
  • Campaign Demographics
  • Check the Performance Chart
  • Download Reports
  • Knowledge Check
  • Conversion Tracking
  • Introduction to Conversion Tracking
  • Course review
  • Course Review
  • Congratulations!