What Should Marketers Really be Measuring?
On-Demand Stream

There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?

These are just a few of the questions we explore during this episode of Live with Marketers. Watch to learn:

• When to use ROI to make decisions
• What metrics to use for each marketing tactic
• Biggest mistakes marketers make in measurement and how to prevent this
• How marketers are finding ROI on LinkedIn