INSIGHT BOOST:

Making Sense Through Change

Data insights can help you figure out where you are, the changing environment, and how well your business is navigating new terrain. Explore current trends to help you get your bearings in the quickly shifting landscape—from what is happening in the job market to what brands are best guiding us through the storm. She will also share her best practices on making the most of your data.

COMMUNICATIONS FOCUS:

The Importance of Trust at Critical Times with Rob Norman + Mike Schaffer

Trust is paramount for brand success–especially in challenging times. How our brands and leaders show up has never been more important. Our panel of brand leaders, strategists and researchers share the most impactful insights and discuss how marketers can best succeed at being the trusted and valued communicators their brands need now. Explore what messaging matters to your stakeholders and how to lead with trust.

CULTURE CONCERNS:

Keeping Connected & Aligned at Any Distance

Staying connected matters. Learn how teammates and leaders can best communicate effectively and stay connected in challenging times like these—by truly being in it with your people. Jim will share insights based on recent survey results of tens of thousands of employees responding to engagement pulses focused on work during times of distress.

 

MARKETING STRATEGY:

All-Weather Marketing: Creative & Media Recommendations

Recover more quickly and grow faster over the next decade. Jon shares empirical evidence that makes the case for more balanced marketing and why brand building matters even more in tough times. During our session, we will walk you through the "5 principles of growth in marketing" necessary to get your company back to growth: (1) Invest in share of voice; (2) Balance brand and activation; (3) Expand your customer base; (4) Maximize mental availability; and (5) Harness the power of creativity.