LinkedIn Marketing Labs - The Gov Edition

Thursday, 21 October, 2021 | 11:00am SGT | 60 minutes

This webinar can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals
Why advertise on LinkedIn?

  • Getting started with Campaign Manager
  • Creating your First Ad Campaign
  • Reporting
  • Optimizing your Ad Campaigns

Wednesday, 3 November, 2021 | 11:00am SGT | 60 minutes

In this course, you'll learn how LinkedIn Targeting works — and how to get the most of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.

  • Introduction to LinkedIn Targeting
  • How LinkedIn Targeting Works
  • Audience Attributes
  • Matched Audiences
  • Targeting Demo
  • Optimizing your Targeting Strategy

Thursday, 18 November, 2021 | 11:00am SGT | 60 minutes

Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

  • Why Reporting & Analytics
  • Reporting in Campaign Manager
  • LinkedIn Tools: Insights Tag & Conversion Tracking
  • LinkedIn Demographic Analytics
  • Optimizing your Campaign Performance

Featured Speakers

Sarah McGann
Sarah McGann
Senior Enterprise Account Director,
Government,
LinkedIn Marketing Solutions
Leah Ng
Leah Ng
Senior Client Solutions Manager,
LinkedIn Marketing Solutions

Register now!

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