Healthcare Thought Leadership & 2022 Trends on LinkedIn
On-Demand Video
Duration: 60 minutes
Thank you for attending our Fireside Chat: Healthcare Thought Leadership & 2022 Trends on LinkedIn! In case you missed it or want to watch it back, you can watch the replay here. During this On-Demand webinar, our moderator, Alex Bell, Head of Healthcare & Business Services at LinkedIn and industry leaders, Leslie Cozatt, Head of B2B Corporate Marketing at Optum, and Ryan Burchinow, Vice President, Social Media Healthcare Innovation at CMI Media Group will discuss the following topics:
- How the pandemic has affected the way people interact with healthcare providers including the explosion of online omnichannel content consumption
- How to implement a holistic mindset to your marketing strategies
- Ways to connect with stakeholders in meaningful ways, by building content that resonates with them
Here are some resources as you look to 2022:
Healthcare trends infographic
Healthcare Hub: Executive presence & thought leadership
Healthcare Success Stories on LinkedIn: AstraZeneca & UHG case studies
Optum’s ITSMA awarded "C-Suite Persona Program"
B2B Edelman Trust Report
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CMI Media Group

Optum