Investing in Brand Campaigns on a Budget
On-Demand Webinar
Duration: 45 minutes
Explore how to make the business case for performance branding and best run brand campaigns on a budget
Learned something new from the webinar? Try it out in your next LinkedIn Ads campaign!
Why CTR Is Killing Brand Effectiveness
Click-through rate is often the main KPI for brand campaigns, but decades of research show that ads with the most clicks are almost never the ones that drive the most recall, awareness, or purchases. We’ll show you what metrics actually matter.
Using Creative Storytelling to Maximize Budget
Get inspired for your next brand campaign on a budget with a few examples of great creative storytelling done with LinkedIn ads.
Memorable Brands Have Creative Consistency
Did you know that 84% of buyers incorrectly identify the brand behind the ad? This is why it’s key to maintain a level of creative consistency across all facets of your brand. Get inspired by creative trends we’re seeing on LinkedIn.
Business Case Template
Use this template to help make the case to invest in brand campaigns.