Webinar 32

Want to build real confidence with your B2B buyers? Start with video.

According to David Walsh, Director of Customer Insights at LinkedIn, video is now the primary language of B2B—driving creation, engagement, and strategic investment.

✅ The secret? Make it human.

Whether it’s expert-led, emotionally resonant, or culturally sharp—video works best when it centers on people.

🎨 LinkedIn research reveals 5 creative themes that drive success—from cultural coding to expert storytelling.

And the most powerful lever?

Authentic, human storytelling. It builds credibility, sparks connection, and delivers performance.

Watch now!

Speaker

David Walsh
David Walsh
Director,
Customer Insights for EMEA & LATAM,
LinkedIn

Watch Now!

By submitting this form, you agree that LinkedIn and the marketing partners listed on this webpage may use the data you provide to contact you with information about their products and services. If you are a LinkedIn member, you can control the messages you receive from LinkedIn in your settings. If you are a guest, you can unsubscribe from LinkedIn marketing emails at any time by clicking the unsubscribe link in the email. LinkedIn shall use the data you provide in accordance with LinkedIn’s Privacy Policy and the marketing partners shall use the data you provide in accordance with each of their privacy policies.