To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one.
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1. Choose your objective:
Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.
2. Select your targeting criteria
Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.
3. Choose your LinkedIn ad format
Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.
4. Select your budget and schedule
Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.
5. Measure and optimize your campaign
Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.
LinkedIn ads helps businesses of any size achieve their goals and reach their target market.
Target a unique audience
Over 117M active professionals in India, and over 1 billion active professionals globally are on LinkedIn. Target your audience by job title, function, industry, and more.
Vishal Subharwal
Executive Vice President, Ecommerce & Digital Marketing
HDFC Life
"We know the quality of LinkedIn audiences so we went full-funnel with our paid media efforts and leveraged the organic engagement that our Branding team was already creating on the platform. With this approach, the quality of leads that we’re getting is much higher—in fact, we’re already seeing sales happening."
"LinkedIn campaigns helped build focused communities within the target audience by pushing relevant content to key accounts and initiating personalized conversations. That’s the jigsaw piece that generated weighty leads and enabled tangible business growth."
Udit Malhotra
Head of Marketing
Morris Garages India
"We were really impressed with the quality and quantity of the inbound leads from LinkedIn. LinkedIn is able to deliver on both our branding and tactical objectives, which makes it a versatile addition to our arsenal."
Headquarters: Gurugram, India | No.of Employees: 1,001 - 5,000 I Industry: Automotive
"LinkedIn has been a strategic partner in our international marketing journey, equipping us with valuable insights and solutions to drive short-term business results while seeding long-term growth."
Headquarters: San Jose, California | No. of Employees: 501 – 1, 001 | Industry: Technology – Software as a Service (SaaS)
Shriram Parthasarathy
Head of Digital Media Marketing
India and South Asia Microsoft
"Through our strategic collaboration with LinkedIn, we achieved an impressive 25% reduction in cost per lead, deepened reach penetration within our target accounts, unlocked 35% net-new decision maker contacts, and influenced a strong mindshare for the brand alongside building consideration. Staying in tune with the customer was central to our success – with a mix of ABM, retargeting, and thought leadership content, we ensured that we were nurturing the right audiences at the right time."
Region: India | Headquarters: Washington, USA | No. of Employees: 10,000+ | Industry: Computer Software