LinkedIn Ads verkennen

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Campagnes opzetten

LinkedIn-pagina's ontdekken

Meer informatie

Thought Leader Ads

Build brand equity by sponsoring your thought leaders’ posts.

Create Thought Leader Ads

What you can do with Thought Leader Ads

Build credibility by communicating through a trusted voice

Promote authentic content a variety of sources

to generate brand trust.​ You can boost thoughts

from company employees, industry experts,

customers, or content creators.

Illustration of two individuals sitting down with a book in hand and having a conversation.

Distinguish your brand as an industry authority

Share unique perspectives from your execs,

industry experts, or customers to position your

company as a category leader and stand out

from competitors.​

Illustration of two individuals sitting down and having a conversation.

Grow community around your thought leaders

Generate followers and engagement for thought leaders in your organization.

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Thought Leader Ads success stories

How to get started with Thought Leader Ads

Choose your campaign objective

You can use Thought Leader Ads with the Brand Awareness or Engagement objectives.

Once you've determine which objective and target audience best suits your campaign goal, select "Single image ad" as your content type. Select "Video ad" if the post you plan to promote includes a video.

Pro Tip: Ad accounts linked to either a LinkedIn Page or Showcase Page can create a Thought Leader Ad, but the ad will always be tied to the parent LinkedIn Page.

Learn More
Illustration of LinkedIn Campaign Manager highlighting the campaign objectives of a thought leader ad.

Identify your thought leaders & content to promote

Requesting permission to promote your thought leader’s post is easy. Simply search for an employee associated with your company Page, find a post you want to promote, and request the poster’s permission - all through LinkedIn Campaign Manager.

Your thought leader, the author of the post, will get notified and can either approve or deny your request. Once you’ve received approval, select the approved post to use as your ad creative.

Pro Tip: To complete your campaign, ensure the post meets the requirements for promotion. 

View best practices
Illustration of LinkedIn Campaign Manager highlighting a thought leader ad.

Prove your ROI

Measure the impact of your Thought Leader Ads directly from LinkedIn Campaign Manager. Evaluate the performance of your ads by reviewing metrics that align with your campaign goals and objectives.

Your thought leader can view the aggregated organic and paid metrics on their organic post.

Pro Tip: Encourage your thought leader to save their organic performance before running your campaign so you can measure its impact.

 

Learn about reporting
Illustration of LinkedIn Campaign Manager highlighting the performance of a thought leader ad.

Learn more about Thought Leader Ads

Best practices

 

Learn how to create a successful Thought Leader Ad and share content creation tips with your thought leaders.

 

 

View best practices

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Help Center article

 

Find out how to request permission from your thought leaders and view the requirements needed to get started.

 

 

Read now

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Guide to thought leadership on LinkedIn

 

Learn more about what thought leadership looks like on LinkedIn and 5 key tips to stand out.

 

 

Learn more

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Amplify your thought leaders' voices with Thought Leader Ads.

Create Thought Leader Ads