Engage your prospects in LinkedIn Messaging, where professional conversations happen.

Determine what you're offering your audience -- for example an ebook, product demo, or event invitation -- based on your objective (such as brand awareness, demand generation, or lead nurturing). Then decide whether you will offer multiple CTAs or a single one. This will help determine which LinkedIn Sponsored Messaging ad format you should leverage.

Create a LinkedIn Message Ad campaign to send a message with a single CTA that helps drive stronger engagement than traditional email marketing. Pair it with a Lead Gen Form to quickly generate high-quality leads.

Use Conversation Ad campaigns to offer multiple calls-to-action, with the flexibility to drive prospects to a Lead Gen Form or to various landing pages.

Measure your campaign performance and understand your audience better with engagement metrics and demographic reporting. With Conversation Ads, you can also gain deeper insights about your target audience with detailed click reporting, which shows how many people click on your content and each offer and how engaged they are in the conversation.