Ad formats

Location is everything when it comes to events, and virtual events are no exception. On LinkedIn, you can host your events in a safe, trusted environment.

Seamless real-time streaming

Stream directly to a professional audience using video or audio-only formats.

One-stop-shop for attendees

Engage your audience before, during and after your event with a product optimized for a low-friction, high-engagement attendee experience.

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View the attendee experience before, during, and after a LinkedIn Event

View the experience

Control how you go live

Engage with your audience in real-time using an event format that meets your goals.

LinkedIn Live

Stream live video content to event attendees using one of our third-party broadcasting tools.

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A live video on The Future of Decentralized Finance.

LinkedIn Audio Event

Engage in live, audio-only conversations with your community directly from LinkedIn, no streaming tool needed.

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Illustration of a live audio event on The Future of Decentralized Finance.

Attract the right professional audience

Reach your ideal attendees using a combination of organic tools and powerful ads.

Maximize attendance with no registration

Keep your event ungated to reduce RSVP friction and attract as many attendees as possible. The more attendees your event attracts, the more views and engagement it will see, which helps it get more reach in the feed.

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Gate your event and collect leads

Attach a registration form to collect the name, contact information, job title, company, and country of people who sign up for your event. Download a list directly from your event page or sync leads directly with your CRM, marketing automation platform, or thousands of other business apps via Zapier. Registration forms are not available for Audio Events.

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Target your event for free

Use organic post targeting to select the exact audience you want your event to reach on LinkedIn, with options to target by language, location, function, industry, and more.

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Promote your event with ads

Amplify your LinkedIn event to maximize attendance by boosting an organic event post or using the Event Ad format.

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Supercharge your reach & engagement

Scale your event's attendance with our organic discovery features.

Build an instant audience with automatic notifications

We’ll automatically notify all event registrants and a subset of Page followers when your event goes live.

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Easily share your event

All LinkedIn Events are 100% public, so you can easily invite connections and share the event on and off LinkedIn. If you hosted a LinkedIn Live, you can promote the replay for max distribution. LinkedIn Audio Events are not available for replay at this time.

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Optimize engagement with event analytics

Prove ROI and optimize your next event with advanced analytics, including rich firmographic details on your viewers.

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Events that work well on LinkedIn

LinkedIn Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform.

Brand or community-building events

Consider fireside chats, panels, interviews or Q&As, where your goal is to drive quality conversations around the content.

Product launches

Pair your product launch with a virtual launch event, with a goal of driving buzz for your new technology.

Conference keynotes

Ensure that your organization’s major thought leadership events get the professional audience they deserve by extending the keynote or key sessions on LinkedIn.