"At Clarity AI, we use LinkedIn’s Revenue Attribution Report to truly understand the impact of our marketing spend across all parts of the funnel. As B2B marketers, it’s always hard to pinpoint to ROI from upper funnel tactics which can cause internal friction. RAR has become an essential part of our attribution conversations with our finance, sales, and executive teams."

Hod Klein
Global Integrated Marketing
Clarity AI

"Revenue Attribution Report helps me understand how LinkedIn is impacting our pipeline. I use this report for my monthly demand generation analysis to understand LinkedIn’s effectiveness as a marketing channel. I can take a look at the opportunity win rate of my campaigns, average days to close, and even deal sizes."

Bhanu Chawla
Global Head of Demand Gen & Growth
Tractable

"We as marketers know marketing has a broader effect than what can be directly attributed, but every CMO and CFO in the c-suite needs to see dollar value. Having the Revenue Attribution Report tied to impressions has been really helpful to show the overall value of the campaigns and those touchpoints. It makes it easier to go back to your CMO and show that it’s working and ask for more budget."

Tanner Stolte
Senior Strategist & Account Executive
LinkedSelling