CHALLENGE
Promoting its professional training product Sitrain and Siemens Cerca program
"LinkedIn is a social network that aesthetically and conceptually provides the ability to approach the right segment we want to target at Siemens.”
Pablo Giaccone
Maketing Promotions Online
Siemens
Siemens boosts its training programs with Display Ads on LinkedIn
SOLUTION
Results Solution Standard Display Ads and Spotlight Ads
RESULTS
+222.000 impressions with +291% access growth to Sitrain website and 71% access growth to Siemens Cerca landing page.
CHALLENGE
Siemens´s main Marketing goal was to promote their professional training programs:
1) Sitrain, a full-fledged program that provides training in automation, electrical installations, distribution and control of energy, among others.
2) Siemens Cerca Web, a free online training platform that offers a wide spectrum of informative briefings related to Siemens’s industrial products.
SOLUTION
Siemens chose LinkedIn as the social network of choice due to its professional structure and the possibility that the tool offered to reach Siemens’s target audience. As such, it was the most direct way to reach Siemens’s potential customers.
They used Standard Display Ads and the exclusive format of Spotlight Ad, which improves the CTR and engagement rates compared to traditional banners. Both ads were 300x250.
RESULTS
• 222.000 impressions
• 800 clicks
• 291% access growth to the Sitrain website
• 71% access growth to the landing page of the Siemens Cerca program
• 26% news users to Siemens Cerca
They had two keys to success, using new formats, Spotlight Ad, with a 9x higher CTR than traditional display, and thanks to LinkedIn targeting, Siemens was able to send the message to the exact audience they wanted.
Inspiration for Marketers
Marketing on LinkedIn allows “a more concrete and direct way to reach your potencial lead when you are looking for professionals in the network”, finishes Pablo. LinkedIn offers a tremendous opportunity for marketers, whether you are focused on building your brand or generating leads. Our solutions allow you to target your messages and interactions to the right audience, publish content that connects with that audience, and extend engagement both on and off the network.