Your source for sales strategy and social selling tips

  • social-selling-actions

    Tracing Social Selling ROI to Actions

    September 22, 2017

    How do you make a VP of Sales smile? Show her how to increase her team’s win rate by an average of 29% with a few minor changes in how her team uses social networking. In the quest to better understand the value of social selling, we studied the impact specific social selling activities had on closing deals. To identify high impact activities, we compared win...

  • sales-nav-customers

    How Three Companies Decipher Proof Through Sales Navigator

    September 21, 2017

    Stories carry a great deal of power. Whether truth or fiction, a compelling narrative can penetrate the haze that surrounds many of us in this age of information overload, providing context and structure for data points and takeaways. This premise is at the core of content marketing, and is also a key tactic for selling. Plenty of reps find success by sharing...

  • social-selling-industries-post

    Investigating the Truth About Social Selling by Industry

    September 20, 2017

    Innovation is top of mind for sales leaders and one way to find inspiration is to scope out strategies popularized by other industries and regions. However, strategies that work well for one industry or region, may not yield the same outcomes in other industries and regions. When it comes to the strategy of social selling, sales leaders are aware of the benefits...

  • linkedin-selling-tactical-plan

    Introducing a Tactical Plan for Social Selling on LinkedIn ...

    September 19, 2017

    On the matter of social selling, we’ve moved on from the “why” to the “how.” The reasons for adopting this approach, and making...

  • sales-nav-ROI-image

    How LinkedIn Sales Navigator Sheds Light on ROI

    September 18, 2017

    There’s only one way to prove something exists: seeing it for yourself, plainly and clearly. Sorry, but that blurry image of Bigfoot...

  • the-future-of-sales

    Are You Prepared for the Next Wave of Sales Technology?

    September 15, 2017

    There’s nothing quite so dreary as those dystopic portrayals of the future in film, TV, and books. “The year is 2075, and humans now...