Sales and marketing have been kept apart for years; siloed into separate entities with different goals and varied metrics for success. Not anymore. Today’s multi-channel, buyer-centric world demands collaboration between marketing strategies and sales outreach with a single binding metric—conversion. However, the path to increased conversion isn’t solely through...
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Everyone has heard all the talk about the “new buyer,” but the reality is many of the foundational aspects of the buying process haven’t changed. Buyers are still looking for the newest ways to run their business more efficiently, and they are still collecting information on sales professionals who can help them do so. What has changed is the way buyers educate...
- Topics:
- eBooks and Whitepapers
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It’s your job as a sales leader to keep your reps on track. But too often, that job is done by quarterly number-watching—and sometimes by micromanaging. Meanwhile, with your reps trying to exceed their own sales goals, they may develop a sense of tunnel vision: find the next prospect, advance them through the pipeline, close the deal. However, if you and your...
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The way we look for sales prospects has changed. Luckily, you can adapt. Increasing your network via social selling is a great way to...
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Every move customers make is a decision about their future, writes digital content specialist Logan Strain. Even refusing a sale is a...
- Topics:
- Social Selling Strategies
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There’s a lot of advice out there about how to excel at social selling, but at the end of the day, what matters most? This is a...
- Topics:
- Social Selling Adoption