Your source for sales strategy and modern selling tips

  • Customer Retention: Definition, strategies and planning

    Customer Retention: Definition, Strategies and Planning

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is directly related to what you’re trying to achieve. Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Known now as the Pareto Principle, this theory about 80/20 distribution holds true all...

  • How B2B Salespeople Can Optimize Their LinkedIn Profile to Engage Buyers in 2019

    December 11, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we're offering our tips for optimizing your LinkedIn profile for selling. Ready to gain maximum visibility and drive the most qualified traffic? Then read on!  Spruce up your sales with 12 days of content: Day 2 In our ongoing quest for qualified leads, we...

  • LinkedIn Sales Academy

    Master the Relationship Element of Prospecting with Help from LinkedIn Sales Academy

    December 10, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we invite you to unwrap our fresh sales development guide, which zeroes in on the best relationship-building practices for B2B prospecting. Spruce up your sales with 12 days of content, beginning with Day 1: Ninety percent of decision makers say they never...

  • This Week’s Big Deal: A Look at Keenan’s Latest Book, Gap...

    December 7, 2018

    There is a gap between our current situation and our desired state. This is true for me, it's true for you, and it's true for every...

  • Sales Organization Culture

    Why Culture Is the Cornerstone of a Sales Organization

    December 6, 2018

    Editor's Note: This guest post was contributed by Hayden E. Stafford, Corporate Vice President-Global Microsoft Business Applications....

  • a man on his customer journey

    What Is A Customer Journey Map And Why Are They Important?

    December 6, 2018

    We hear plenty of talk about breaking down organizational silos. And it’s a worthwhile goal. After all, your customers shouldn’t...