Your source for sales strategy and modern selling tips

  • Are today’s salespeople just not as good as they used to be?

    Are today’s salespeople just not as good as they used to be?

    September 20, 2018

    Editor's Note: This blog post first appeared on the LinkedIn Sales & Marketing EMEA blog.  Give us the blunt truth. Are sales people getting worse at their jobs? No, it’s not that sales people are getting worse, it’s that in too many cases their managers expect them to do what they did in the past and deliver the same results. The rules of sales have changed....

  • Art of Winning

    B2B Sales & Marketing Strategy: The What, Why, and How of a Successful One

    September 19, 2018

    Without a strategy, all your Marketing and Sales activities and tactics might be for nothing. After all, if they don’t all work in concert to drive pipeline and customer acquisition, what’s the point? Savvy companies realize that a Sales and Marketing strategy is the next most important one after the overall business plan. It outlines how Sales and Marketing...

  • How B2B Sellers Can Gain Buyer Trust with Thought Leadership

    September 18, 2018

    There’s plenty of talk about the importance of trust between buyers and sellers — with good reason. Any sales professional can intuitively understand why it’s vital to gain the confidence of prospective customers. But have you ever paused to consider what it truly means when buyers place trust in you? It means they have faith in you to help them make their way...

  • LinkedIn Sales Navigator

    How LinkedIn’s Sales Pros Use Sales Navigator for...

    September 17, 2018

    Time. The one thing sales professionals never have enough of. Yet it takes time to identify and engage prospective buyers. Do this...

  • Trending This Week: Practice Makes Perfect

    September 14, 2018

    Both musicians and B2B sales pros can benefit from regular jam sessions. The difference is that while musicians need to practice their...

  • Sales hasn’t changed – but what it takes to win has

    Sales Hasn’t Changed — But What It Takes to Win Has

    September 13, 2018

    Editor's Note: This post originally appeared on the LinkedIn Marketing and Sales EMEA Blog. B2B sales will always be a contact sport....