The fishing novice blindly casts a wide net into the sea, hoping that within his haul, he will find enough to produce a meal for that night. Elsewhere, the master fisherman has strategically selected his location on the water. Peering through the surface, he spots his target, reaches back, and hurls his sharpened spear downward. Moments later, he pulls out a...
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Where would you be without customer profiles? It’s not a deep existential question. Your gut reaction is probably “not very far,” and that’s the right instinct. In fact, customer profiles are one of your most valuable tools for lead generation. Where does LinkedIn come in on the journey? What information from customer profiles can you use when analyzing a...
- Topics:
- Sales Reps
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Initiating a conversation with a new prospect can be the hardest part of a sale. Especially if you don’t have a prior relationship. Having a strategy to connect with the prospects you need to reach can help you overcome the communication obstacles that stand in the way of lead generation. Here are four ways to clear the path toward that initial conversation with...
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As the world gets smaller and travel footprints get larger, there’s a company changing the way people stay connected across...
- Topics:
- Customer Stories
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How would you rate your sales pitch? Does it hit all the right notes? Or does it leave prospects wondering what just happened? Our...
- Topics:
- Sales Trends
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Prospecting on LinkedIn takes more than mindlessly scrolling through profiles and firing off messages. Using LinkedIn for lead gen...