Your source for sales strategy and social selling tips

  • facts-tell-and-stories-sell

    Facts Tell, But Stories Sell: The Power of Narrative-Driven Marketing

    September 29, 2016

    Sales and marketing have been kept apart for years; siloed into separate entities with different goals and varied metrics for success. Not anymore. Today’s multi-channel, buyer-centric world demands collaboration between marketing strategies and sales outreach with a single binding metric—conversion. However, the path to increased conversion isn’t solely through...

  • simplifying-sales-ebook

    Simplifying Sales: The Effortless Guide to Using LinkedIn for Sales Success

    September 27, 2016

    Everyone has heard all the talk about the “new buyer,” but the reality is many of the foundational aspects of the buying process haven’t changed. Buyers are still looking for the newest ways to run their business more efficiently, and they are still collecting information on sales professionals who can help them do so. What has changed is the way buyers educate...

  • teach-your-reps-to-ask-why

    Sales Coaching: Teach Your Reps to Ask Why

    September 26, 2016

    It’s your job as a sales leader to keep your reps on track. But too often, that job is done by quarterly number-watching—and sometimes by micromanaging. Meanwhile, with your reps trying to exceed their own sales goals, they may develop a sense of tunnel vision: find the next prospect, advance them through the pipeline, close the deal. However, if you and your...

  • sales-prospecting-secrets

    Social Selling Tips of the Week: Sales Prospecting Secrets

    September 23, 2016

    The way we look for sales prospects has changed. Luckily, you can adapt. Increasing your network via social selling is a great way to...

  • why-closing-is-about-telling-better-stories

    Why Closing is Just a Matter of Telling Better Stories

    September 22, 2016

    Every move customers make is a decision about their future, writes digital content specialist Logan Strain. Even refusing a sale is a...

  • what-matters-most-adding-value

    What Matters Most in Sales: Adding Value

    September 21, 2016

    There’s a lot of advice out there about how to excel at social selling, but at the end of the day, what matters most? This is a...