4 Things Financial Advisors Shouldn't Be Doing on LinkedIn

July 16, 2015


I speak on social media at several conferences throughout the year and have seen the good, the bad, and the ugly when it comes to booths. Some have interactive TV displays and are buzzing with people while others are nothing more than a generic tablecloth and sterile white sign stating the company name.

The same holds true when it comes to LinkedIn profiles. Think of LinkedIn like a giant tradeshow with thousands of prospects. What does your booth look like? Is your logo and company brand clearly displayed? Do you offer information on your services? Are you talking to people?

I am going to go over 4 common LinkedIn mistakes that can seriously injure your chances of landing the leads you want. When it comes to financial advice you are competing for the attention of clients. Make sure you stand out from the competition and are not sitting in the corner, fiddling with your iPhone and not talking to anyone.

Mistake #1: Incomplete Profile

Having an incomplete profile can almost be worse than having no profile at all. An updated profile is crucial when trying to appeal to people. Not only should your work experience be listed, but include a recent headshot, summary, updated contact information, skills, education and interests. Tell your story and stand out from the competition. When people visit your LinkedIn profile they are interested in learning about you. This is your one shot at leaving an impactful impression — so make it a good one.

Mistake #2: No Company Page

Creating your own LinkedIn company page gives more exposure and visibility to your business, products or services. If you haven’t created a LinkedIn Company Page, now is the time to do so. LinkedIn makes it easy for people to find, follow and engage with your Company Page. Have a good look at your company page… is it really a true reflection of your business? Don’t overlook the power of LinkedIn Company pages. They are a great tool to improve your company’s online presence and showcase your services.

Mistake #3: Not Utilizing Groups

Participating in LinkedIn Groups will grow your network, increase your reach and even create more leads. Search for groups in your field and in your general location for the utmost targeted results and remember, it’s great to network with people who are like-minded, but you are also looking for clients. Join groups of people who share your interests. The members of those groups need financial advisors, too!

Mistake#4: Not Talking

Don’t set up your profile and abandon it in hopes that people will reach out to you. Despite what some people believe, just because you build it doesn’t mean that people will come, and if they do show up and you aren’t interacting, they certainly won’t return. Keep a presence on LinkedIn and make sure that you post regular status updates. Comment on other people’s activity and participate in group discussions. Use LinkedIn to position yourself as a thought leader and stay top of mind for clients and prospects when those critical money in motion events occur.

Looking for more tips on how to grow your business? Join me and LinkedIn’s Ian Spronck, for a live webinar on Wednesday, July 22 where we’ll discuss strategies for using LinkedIn to prospect. Click here to register and learn more. We look forward to having you on the webinar!