5 Sales Books Every Social Seller Should Read
Discover 5 sales books that will provide loads of insight, ideas and inspiration for any social selling pro.
June 11, 2014
There’s nothing like thumbing (or clicking) through a captivating business book that inspires you to aim higher in your career. The page turners listed below are sure to load up any social selling pro with insight, ideas and inspiration. So without further ado, here are five sales books every social seller should read.
1. Duct Tape Selling
“Think Like a Marketer, Sell Like a Superstar” is the subtitle of this latest book from John Jantsch, author of other best sellers, including Duct Tape Marketing and The Referral Engine. As the lines that once separated sales and marketing continue to blur, this book is being touted by reviewers as a more personal way to market and sell.
This book aims to help you find and attract your ideal clients by communicating a core message of difference, using social media to build authority and trust.
2. 80/20 Sales and Marketing
Who wouldn’t want to read a book that tabs itself as “the definitive guide to working less and making more?” Sales pros have heard about the 80/20 principle for years, and in this book, author Perry Marshall delivers perhaps the deepest dive anyone has ever taken into this classic selling maxim.
80/20 Sales and Marketing combines ageless marketing principles with traffic and sales conversion in a riveting way that’s sure to help any social seller take their business to the next level.
3. Pick Up the Damn Phone!
Some may find it ironic that Pick Up the Damn Phone is the newest book from Joanne Black, the same author who brought us No More Cold Calling. In her newest book, Black, a true authority on referral selling, reminds social sellers that it’s actually people, not technology, that seal the deal.
Pick Up the Damn Phone! does not advocate for sellers to become less “social,” but instead encourages social sellers to use technology as an avenue for creating meaningful, lasting relationships that will have your prospects buying more from you in less time.
4. Mastering the Complex Sale – Second Edition
Working on a mega deal? Then you’ll want Jeff Thull’s advice on “how to compete and win when the stakes are high.” Few books deliver the depth of information on setting up value from the customer’s point of view.
If you sell cross-company, cross-border, or with so many details/stakeholders involved that it’s easy to get crossed-up, then you’ll appreciate Thull’s actionable advice that not only simplifies the process, but also allows you to achieve long-term, value-driven growth. Aspiring complex sale closers can elevate their career arcs by learning how to apply critical thinking skills to their current sales roles.
5. 21.5 Unbreakable Laws of Selling
Jeffrey Gitomer is at it again with this latest book that provides “proven actions you must take to make easier, faster, bigger sales…now and forever.” Selling newbies will find the laws invaluable and veterans will get fresh insights and reminders to perform the sales tactics that should be etched in stone by now, but probably aren’t.
With social selling-oriented sections like “become your own brand,” Gitomer’s laws of selling are sure to add some pep to your step while guiding you to the social selling tactics that really work.
Let’s keep this list going. What books have helped you improve your sales strategy? Tweet us @LinkedInSelling and let us know!