Achieving Social Selling Success Webinar
Discover how evaluate and improve your social selling efforts with Achieving Social Selling Success, a new webinar from LinkedIn Sales Solutions.
October 30, 2014
With the introduction of LinkedIn’s Social Selling Index (SSI), social sellers now have a metrics-driven resource for evaluating their sales effectiveness. Discover how to make these critical metrics work in your favor by watching our recorded webinar, ‘Achieving Social Selling Success,' which details how sales pros can leverage LinkedIn to find the right people, engage them with insights, and build the strong relationships that ultimately win sales. Specifically, you will learn:
How the Buyer Journey Continues to Evolve
We all know that an increasing portion of the decision-making process is now performed digitally, without help from sales. But that doesn’t mean sales professionals can’t enter the buying cycle early and nurture prospects through each stage of the funnel. You’ll learn how to work with the new buying process, rather than against it.
The 4 Pillars of Social Selling
The most effective way to reach and influence prospects throughout the customer journey is to adopt the four pillars of social selling which include:
- Creating a professional brand
- Finding the right people
- Engaging prospects with insights
- Building strong relationships
Why the Social Selling Index Matters
To help sales pros identify if their social selling activities are effective, LinkedIn created the Social Selling Index (SSI). The SSI is based on performance across the four pillars of social selling. Not only is this a means to track performance for yourself, or your sales team, but it’s predictive of real world success. For instance, SSI leaders have 45% more opportunities per quarter than social selling laggards, and are 51% more likely to hit quota. SSI leaders also earn promotions faster. Sales professionals with a high SSI (above 90) were promoted 17 months faster, on average, than those with a low SSI (below 30). Analyzing metrics for each of the four pillars of social selling represented in the index can allow you to create a detailed plan of action for:
- Developing a customer-centric online presence that establishes you as a trusted source of information in your industry
- Finding the right people, including qualified sales prospects and those who can introduce you to qualified sales prospects
- Sharing relevant news and content that empowers prospects and casts you as a go-to thought leader in your field
- Nurturing relationships to make them stronger over time
The changing buyer journey continues to present new opportunities for sales pros to connect with prospects earlier in the buying cycle, position themselves as a thought leader, and ultimately win the sale. Let the achieving begin. Sign up for our webinar 'Achieving Social Selling Success' now.