Adele Revella

Posts by Adele Revella

  • B2B Buyers on Quality vs. Price

    B2B Buyers Say Quality of Sales Interactions Matters More than Price

    October 10, 2019

    Editor’s Note: This guest post was contributed by Adele Revella, CEO, the Buyer Persona Institute. You'd be shocked at the companies that send salespeople who read from a brochure. Their solution is the best, but the presentation is the worst — they don’t understand us and can’t answer our questions. That’s the biggest reason we decide against them.  Are you...