Alex Hisaka

Posts by Alex Hisaka

  • How to Position Your Sales Team to Win in an On-Demand Economy

    February 13, 2018

    There’s an unmistakable pattern in business these days. It is so pervasive it has a nickname, based on one of the game-changers that helped usher it in: uberization. Although this term refers more specifically to the sort of peer-to-peer transactions popularized by transformational companies such as Uber and Airbnb, the larger trend is moving us toward an...

  • Why Video Can Help Sellers Stand Out from the Crowd

    February 8, 2018

    In the realm of B2B marketing, video is all the rage. It’s one of the field’s fastest-growing tactics, and for good reason; there are a wealth of statistics reinforcing its value for engagement and ROI. To put it simply, video content is more likely than text to catch an internet user’s eye and pull them in. Last year, LinkedIn introduced native video for...

  • 5 Directives for B2B Tech Sellers

    January 30, 2018

    The technology industry is enormous, and a B2B mainstay. Companies spend an estimated $250 billion on software each year, and that figure keeps rising along with the number of new solutions and applications being continually introduced. It’s a booming, competitive vertical -- and one that many of our readers operate in. So we thought it might be helpful to...

  • Trending This Week: Why Vulnerability Builds Trust in Sales...

    January 26, 2018

    In my experience, most people don’t like to show vulnerability on the job. The compulsion to avoid it is often magnified for business...

  • What Should a Salesperson’s Résumé and LinkedIn Profile...

    January 18, 2018

    Whether or not you’re actively looking for a job, it’s a good idea to ensure your résumé is up-to-date and reflective of all you have...

  • science equipment

    Trending This Week: Applying the New Science of B2B Sales

    January 12, 2018

    I’ve always loved the term “cutting edge.” It’s so hip, so sleek. It is defined as “the leading position in any field,” and what...