There’s an unmistakable pattern in business these days. It is so pervasive it has a nickname, based on one of the game-changers that helped usher it in: uberization. Although this term refers more specifically to the sort of peer-to-peer transactions popularized by transformational companies such as Uber and Airbnb, the larger trend is moving us toward an...
Posts by Alex Hisaka
Alex Hisaka February 8, 2018
In the realm of B2B marketing, video is all the rage. It’s one of the field’s fastest-growing tactics, and for good reason; there are a wealth of statistics reinforcing its value for engagement and ROI. To put it simply, video content is more likely than text to catch an internet user’s eye and pull them in. Last year, LinkedIn introduced native video for...
The technology industry is enormous, and a B2B mainstay. Companies spend an estimated $250 billion on software each year, and that figure keeps rising along with the number of new solutions and applications being continually introduced. It’s a booming, competitive vertical -- and one that many of our readers operate in. So we thought it might be helpful to...
In my experience, most people don’t like to show vulnerability on the job. The compulsion to avoid it is often magnified for business...
Alex Hisaka January 18, 2018
Whether or not you’re actively looking for a job, it’s a good idea to ensure your résumé is up-to-date and reflective of all you have...
- LinkedIn Profile Best Practices
Alex Hisaka January 12, 2018
I’ve always loved the term “cutting edge.” It’s so hip, so sleek. It is defined as “the leading position in any field,” and what...
- Sales Trends