Alex Rynne

Posts by Alex Rynne

  • Customers

    B2B Prospecting Tips to Make You an Essential Partner for Customers

    September 5, 2019

    Trust is the top indicator of sales success. In fact, 51% of decision makers say trust is the most important factor they look for in a salesperson — but only 3% of buyers say they actually trust their sales reps. When B2B prospecting, you want to be seen as more than a salesperson. You want your buyer to see you as an essential partner. According to LinkedIn’s...

  • This Week’s Big Deal: A Unified Sales and Marketing Front

    August 19, 2019

    Last week, the first-ever B2B Sales and Marketing Exchange took place in Boston, converging leaders and innovators from a variety of different verticals (mostly tech-related) under a simple central message: “Better Together.”  The conference and its theme drove straight to the heart of a key challenge for organizations across the business spectrum: cohesive...

  • This Week’s Big Deal: Engaging Buyers Earlier in Their Journeys

    This Week’s Big Deal: Engaging Buyers Earlier in Their Journeys

    July 15, 2019

    The new conventional wisdom tells us buyers don’t want to engage with B2B salespeople until late in their purchase journeys. Committees are now more self-driven than ever in their research, which ostensibly means they prefer not to hear from reps until they’re almost ready to make a decision. However, new research contradicts this school of thought, illuminating...

  • The Insight Track with Nancy Nardin: Setting the Record...

    July 9, 2019

    Technology helps sales reps get the job done. From longtime fixtures like CRM software and email prospecting to emerging approaches...

  • Ice Cubes Melting in a Flame

    3 Cold Calling Scripts that Can Warm Up Your Outreach

    February 28, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Sales...

  • Hiking

    Overcoming the Biggest B2B Sales Challenges of 2019

    January 7, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Sales...