Anyone who works in the B2B space is familiar with a sales pipeline, or at least the underlying concept. Also often referred to (and depicted visually) as a sales funnel, a sales pipeline represents the flow of prospects and customers that make a business run.  However, the nature of the sales pipeline has changed in recent years. With this in mind, let’s get up...

Which behavior insights around B2B buyers are most useful when it comes to engaging prospects and moving deals forward? New research from Turtl and Forrester illuminates a divide between sales and marketing on this matter, and eliminating it could go a long way toward improving the effectiveness of orchestrated efforts from these two critical units. The recently...

Getting your sales org started down the path of righteousness (and by that we mean we mean higher win rates and deal sizes) is the difference between an okay org and a great org. The good news is that Account-based Marketing can help you along this voyage of sales and marketing alignment. Highly targeted content is going to be your weapon of choice when it comes...