Annie  Tam

Posts by Annie Tam

  • LinkedIn Water Cooler

    The Water Cooler: Why Posts on LinkedIn About Leadership Are Engaging Decision Makers in the Consulting Industry

    August 28, 2019

    With its more than 645 million members and record levels of engagement in the feed, LinkedIn is fast becoming the global water cooler for professionals in all industries — and the consulting sector is no exception.  In July, we examined what kind of content decision makers in the consulting sector were engaging with on LinkedIn. The results show that consulting...

  • LinkedIn Water Cooler

    The Water Cooler: What the Next Generation of Millennial Decision Makers Are Reading on LinkedIn, and How Salespeople Should Engage Them Differently

    May 30, 2019

    LinkedIn is the digital water cooler for businesses around the world. There are 630 million members on LinkedIn, and they are reading an increasing number of articles on the platform. What articles you read and engage with, however, appears to vary by your age group, at least according to the most recent data collected by LinkedIn during April on what decision...

  • LinkedIn Water Cooler

    The Water Cooler: What Decision Makers are Reading at SMB, Midmarket and Enterprise Companies, and What Salespeople Can Learn From It

    March 27, 2019

    Welcome to the third edition of the LinkedIn Sales Blog’s “The Water Cooler,” an exploration of what business decision makers are reading on LinkedIn, which has become the digital water cooler of the business world. (You can find the two previous versions of “The Water Cooler” here and here. In this month’s edition, we look at the articles decision makers — the...

  • LinkedIn Water Cooler

    The Water Cooler: What Decision Makers Across the Globe Are...

    February 21, 2019

    Welcome to the second edition of the LinkedIn Sales Blog’s “The Water Cooler,” an exploration of what business decision makers are...