We all know that LinkedIn and social selling should be foremost in the minds of business development professionals, but there are so many different ways to use social, choosing the right ones can be a challenge. In fact, without a focus, many sales professionals waste hours on non-productive activities and feel frustrated that their efforts are not converting to...
Posts by Brynne Tillman
Brynne Tillman August 10, 2015
Referrals are the lifeblood of a successful social selling outfit. It’s important to keep generating and following up on leads, of course. But referrals from satisfied clients can fill your pipeline and sustain you through a lead drought. The problem is, most salespeople ask for referrals like this: “Ms. Satisfied Client, do you know anyone else who could use...
- Sales Management
Brynne Tillman November 13, 2014
One of the most important stages in social selling is positioning yourself as a thought leader and subject matter expert that your prospects and customers want or need to hire. Today’s top social sellers have made a name for themselves by following these three steps: 1) Offering industry insights; 2) Communicating competitive advantages and; 3) Introducing...