Chris Carlson

Posts by Chris Carlson

  • Putting the “Micro” in Your Marketing Efforts

    March 5, 2015

    Marketing managers today have thousands of choices in tools that your team could utilize to generate demand, automate marketing campaigns, sync leads with your CRM system, provide scoring on website visitors, etc.  The amount of “marketing solutions” currently available is overwhelming.  Before you start to automate your marketing process, pause and review your...

  • How to Manage Social Selling Activity

    February 12, 2015

    Sales management is more challenging than ever – buyers have changed dramatically, technology is complicated, and the pathways sellers have available to use when trying to connect with buyers are infinite. This is especially true in social selling. It’s a “hot topic” with CXO’s and Sales Leaders, and there’s a lot of generalized advice on how to utilize social...

  • Changing Your Daily Selling Habits & Micro-Marketer

    January 8, 2015

    In order to succeed in sales, sellers need to be able to generate as much as 70% of their own leads to make their sales numbers.  This according to a recent study conducted by CustomerThink and cited by Koka Sexton in his whitepaper last year “7 Ways Sales Professionals Drive Revenue with Social Selling”. Sellers who want to control their own destiny and exceed...