Conor Shaw

Posts by Conor Shaw

  • How SAP uses LinkedIn for Sales

    November 18, 2014

    This might sound like courting controversy deliberately, but the first thing I’d say about LinkedIn and sales, is that LinkedIn doesn't change anything fundamental about the business of selling. At the same time though, LinkedIn has completely transformed how you put those fundamentals into practice. Confused? I apologize, let me explain a little further. The...