Douglas Cole

Posts by Douglas Cole

  • chess-pieces

    The Social Underpinnings of Sales Strategy

    May 8, 2017

    This is the third in a series of posts written for the benefit of B2B sales strategists and leaders. The first articulated the reasons for embracing a digital system of engagement as a key component of sales excellence. The second provided a framework for evaluating the maturity of an enterprise committed to developing its social selling capability. This post...

  • evolution-concept

    Evolution of a Social Selling Enterprise

    April 19, 2017

    One of the most common questions I get asked when speaking to sales leaders is, “What does best-in-class look like for a company that is committed to developing its social selling capability?” I’d like to define the key elements here, and to explain how LinkedIn’s latest release of our sales solution is purposefully aligned to high-performing enterprise...