Ed Calnan

Posts by Ed Calnan

  • Selling to Educated Buyers

    How to Sell in the Era of the Educated Buyer

    February 7, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Sales Blog. This guest post, which was contributed by Ed Calnan, Founder and President of Seismic, ranked No. 6.  So how do you sell in this era of the educated buyer? You create a team of smarter sellers.  When I speak with other B2B...

  • B2B sales

    “An Educated Consumer is Our Best Customer”: True in Menswear, True in B2B Sales

    June 11, 2019

    Editor's Note: This post was contributed by Ed Calnan, Founder and President at Seismic. Growing up on the North Shore of Massachusetts, I bought my first suit at an outpost of the value clothing chain, Syms. More accurately, my dad bought me my first suit there before my first job interview. I know I’m not alone in shopping there for my first suit, as I was...