Ed Calnan

Posts by Ed Calnan

  • Selling to Educated Buyers

    How to Sell in the Era of the Educated Buyer

    February 7, 2019

    This guest post was contributed by Ed Calnan, Founder and President of Seismic.  So how do you sell in this era of the educated buyer? You create a team of smarter sellers.  When I speak with other B2B sales leaders, I am most concerned with how they feel completely caught off guard in this era of the educated buyer. I do admit that the change has been swift: In...