Ethan Andrianos

Posts by Ethan Andrianos

  • LinkedIn Water Cooler

    The Water Cooler: Are Salespeople and Marketers Reading Different Articles on LinkedIn?

    October 30, 2019

    Getting sales and marketing on the same page is an enduring problem for business. Or is it? Sales and marketing appear to be extremely aligned when it comes to the articles they engage with on LinkedIn. For this month’s Water Cooler, we examined the top 10 articles engaged with by salespeople and the top 10 articles engaged with by marketers in September. The...

  • Water Cooler: Men and Women

    The Water Cooler: Do Men and Women Read Different Articles on LinkedIn?

    September 26, 2019

    LinkedIn’s 645 million members have many differences. They work in different industries, in different jobs, and in different countries. LinkedIn members also have different genders, of course, and in this month’s Water Cooler, we explored whether men and women engaged with the same content on the LinkedIn platform. The answer is yes. And no. On the one hand,...

  • social-selling-industries-post

    Investigating the Truth About Social Selling by Industry

    September 20, 2017

    Innovation is top of mind for sales leaders and one way to find inspiration is to scope out strategies popularized by other industries and regions. However, strategies that work well for one industry or region, may not yield the same outcomes in other industries and regions. When it comes to the strategy of social selling, sales leaders are aware of the benefits...