For this edition of the Water Cooler, we wanted to see if executives are engaging with different articles than the people who report to them. So for the month of November, we examined which articles professionals who have the title of Director or above are engaging with on LinkedIn compared with what professionals who have titles below Director are engaging with...
Posts by Ethan Andrianos
The Water Cooler: Are Carpenters and Other Tradespeople Reading Different Articles on LinkedIn than Bankers and Other Businesspeople?
Ethan Andrianos November 26, 2019
LinkedIn has more than 660 million members around the globe and counting. The first workers to embrace LinkedIn have been businesspeople or knowledge workers. Salespeople, marketers, bankers, consultants, architects, and similar professionals have been the first wave to become LinkedIn members. Now, however, the number of carpenters, plumbers and other...
Ethan Andrianos October 30, 2019
Getting sales and marketing on the same page is an enduring problem for business. Or is it? Sales and marketing appear to be extremely aligned when it comes to the articles they engage with on LinkedIn. For this month’s Water Cooler, we examined the top 10 articles engaged with by salespeople and the top 10 articles engaged with by marketers in September. The...
Ethan Andrianos September 26, 2019
LinkedIn’s 645 million members have many differences. They work in different industries, in different jobs, and in different countries...
- B2B Sales for Reps
Ethan Andrianos September 20, 2017
Innovation is top of mind for sales leaders and one way to find inspiration is to scope out strategies popularized by other industries...
- Proof: Meeting Sales Quota