Jennifer Benincasa

Posts by Jennifer Benincasa

  • Why Financial Services Firms Are Sold On Social Selling

    January 25, 2016

    Though the financial services industry often seems to be one of the last to adopt new ways of doing business, there’s no doubt that social selling is now par for the course. As financial services firms try to work themselves into the consumer decision journey online, they are finding it necessary – and wise – to incorporate social media into the mix. This allows...

  • How Financial Services Professionals Leverage LinkedIn Sales Navigator

    January 20, 2016

    Gone are the days of endless cold calling, asking friends and family for referrals, going through alumni books, and researching prospects for hours. Like with many industries, technology has become an enabler of change. Consumers are increasingly less responsive to requests for in-person meetings and more keen on using social networks to determine which firms...

  • How to Leverage LinkedIn for Wealth Management

    November 30, 2015

    Gone are the days of door-to-door prospecting, running through your personal Rolodex, scrambling to find that business card and calling relentlessly through lists. Cold calling is an obsolete method of conducting business. We’ve entered an era where social is changing the landscape of how business is done. For those who engage with social media, it uncovers a...

  • Social Selling Insights from LinkedIn and Hootsuite

    August 26, 2015

    Every day, your potential customers are turning to social media to research, evaluate, and compare your company against your...

  • FinanceConnect 2015: Social Selling for Financial Services ...

    May 26, 2015

    The new era of digital connectivity has disrupted sales and marketing across industries. As people become more connected, more savvy,...

  • Financial Services and Social Media Success

    February 19, 2015

    Professionals in all industries are embracing social media as a networking tool, and the financial services industry was among the...