John Moore

Posts by John Moore

  • Preventing Customer Churn

    How a High-Performing Revenue Enablement Strategy Can Boost Customer Retention

    January 16, 2020

    Editor’s Note: This guest post was contributed by John Moore, Vice President, Bigtincan. In a recent post the LinkedIn Sales Blog, "How a Revenue Aligned Organization Embraces Today's Complete Buyer Journey," I explored the journey from prospect to buyer to customer. What happens, however, when customers appear to be signaling their disenchantment? Can a...

  • Sales Enablement

    Why is Sales Enablement Growing in Importance? Experts Weigh In

    August 13, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Sales Blog. This guest post, which was contributed by John Moore, Vice President, Bigtincan, ranked No. 14. Sales Enablement has been around since cavepeople tried to sell fire to the Neanderthal family at the top of the hill. Sales Enablement is not a new...

  • Buyer's Journey

    How a Revenue Aligned Organization Embraces Today’s Complete Buyer Journey

    November 14, 2019

    Editor’s Note: This guest post was contributed by John Moore, Vice President, Bigtincan. In my last article, I noted that Revenue Alignment places the customer at the center of business success. Revenue Alignment places a premium on creating measurable outcomes, delivering solutions that customers will adopt, and on a high degree of collaboration between...

  • What Is Revenue Alignment?

    What Is Revenue Alignment?

    September 18, 2019

    Editor’s Note: This guest post was contributed by John Moore, Vice President, Bigtincan. People have long recognized the divide...