John Moore

Posts by John Moore

  • What Is Revenue Alignment?

    What Is Revenue Alignment?

    September 18, 2019

    Editor’s Note: This guest post was contributed by John Moore, Vice President, Bigtincan. People have long recognized the divide between marketing and sales. Take a look at this Harvard Business Review article from 2006 that focuses on how to end the war between marketing and sales. In the article, the authors note: "When sales are disappointing, Marketing blames...

  • Sales Enablement

    Why is Sales Enablement Growing in Importance? Experts Weigh In

    August 13, 2019

    Editor’s Note: This guest post was contributed by John Moore, Vice President, Bigtincan. Sales Enablement has been around since cavepeople tried to sell fire to the Neanderthal family at the top of the hill. Sales Enablement is not a new topic, of course, but it’s one that has become all the more important in the last decade. This post will explore why. Before...