Editor’s Note: This guest post was contributed by John Moore, Vice President, Bigtincan. People have long recognized the divide between marketing and sales. Take a look at this Harvard Business Review article from 2006 that focuses on how to end the war between marketing and sales. In the article, the authors note: "When sales are disappointing, Marketing blames...
Posts by John Moore
- Sales Trends
Editor’s Note: This guest post was contributed by John Moore, Vice President, Bigtincan. Sales Enablement has been around since cavepeople tried to sell fire to the Neanderthal family at the top of the hill. Sales Enablement is not a new topic, of course, but it’s one that has become all the more important in the last decade. This post will explore why. Before...
- B2B Sales for Reps