Keith Browning

Posts by Keith Browning

  • death-of-a-salesman

    Death of a Salesman: Could social selling have saved Willy Loman?

    December 15, 2016

    Did Death of a Salesman have to end with the death of the salesman? Could the most famous failed road warrior in literary history have been saved? Willy Loman, the central figure in Arthur Miller’s famous play, is a tragic character who’s brought down by his delusions and broken personal relationships. However, he’s also a victim of the selling techniques of his...

  • tipping-point-for-social-selling

    Which Side of the Social Selling Tipping Point Are You?

    July 2, 2016

    Malcolm Gladwell described the tipping point as “that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” It sounds hugely exciting – and it is, provided you are the right side of that tipping point. The tipping point opens doors for those that are part of the moment, but it also starts to close them, with...