Kevin Ryan

Posts by Kevin Ryan

  • faces-of-sales-campaign

    Sales Has An Image Problem, And We're Doing Something About It

    October 18, 2017

    There are many misconceptions about sales.  Just try Googling ‘salesperson’ and see what comes up, modern salespeople are often unfairly represented in the media and popular culture. But these negative portrayals and perceptions are far from the truth.  According to our recent State of Sales Report - 79% of buyers agree that the negative portrayals of sales don’...

  • 5 Social Selling Mistakes You Need to Fix Right Now

    December 8, 2016

    Social selling is fast approaching the tipping point when it moves from being a strategy reserved for early adopters (who gain huge competitive advantage from it) to one that quickly spreads like wildfire across sales teams. Social selling is as important as ever – but it’s about to become a lot more competitive. To maximise the value social selling brings, you...

  • win-by-making-it-personal

    How to Win by Keeping It Personal in Today's Sales and Marketing Climate

    June 6, 2016

    Remember that old saying? “It’s not personal, it’s business!”. Well not any more. These days, we resent having to deal with any business that isn’t able to engage with us in a personalized way. From Amazon to Netflix to Uber, the most successful brands understand this. And the most successful sales teams understand it too. Our desire for having our needs...