Kylee Lessard

Posts by Kylee Lessard

  • How Salespeople Can Capitalize on the New LinkedIn Groups Experience

    October 17, 2018

    As a sales professional on LinkedIn, you get the value of a shared space where you can keep pace with industry trends, build your personal brand, and strengthen important relationships. Driven by our commitment to evolve and promote that sense of community, we recently unveiled a new LinkedIn Groups experience. In addition to making Groups available in the main...

  • 4 free linkedin features to boost your conference conversations

    4 Free LinkedIn Features That Power Sales Event Connections and Conversations

    September 23, 2018

    People are filing in from all over the world to attend Dreamforce 2018 in San Francisco. In a few days, they’ll file out. In between lies a golden opportunity for sales and marketing professionals to make connections and start conversations that can change an entire course of business for the better. Why Sales Events Are Perfect for Making Connections and...

  • Cookie-Cutter Sales Process

    Trending This Week: Question the Cookie-Cutter Sales Process

    August 4, 2018

    A cookie-cutter approach is great for baking star-shaped treats. But is it great for producing star sales performers? It would be nice if we could follow a repeatable recipe to consistently close deals, but as we all know, the job isn’t so simple. There is no magical set of ingredients or instructions that will work for every sales pro, with every customer, in...

  • Sir Paul McCartney at a Concert

    Trending This Week: ‘Sir’ and ‘Madam’ Salesperson Are Out...

    July 27, 2018

    Imagine if a stranger were to walk up to you and say, “Hello, male and/or female person, would you like to buy my stuff?” Not the best...

  • If you can help buyers solve this pain, you’ll be more likely to win their business.

    How to Be a Hero to Overwhelmed B2B Buyers

    July 24, 2018

    Before you lament the fact that today’s sales prospects dictate the buying process, consider this: a CEB study found that modern...

  • Man holds up a camera lens

    Trending This Week: Staying Focused After Failure

    July 13, 2018

    Michael Phelps. Warren Buffett. Beyoncé. What’s the commonality between these people and other high performers who have succeeded...